
Built Like a Mule. Smarter Than One.
Product, brand, and operational consulting for beauty and wellness brands that want to think sharper and build stronger.
At Work Mule Consulting, we help brands bring bold ideas to life—from early-stage concepting to real-world execution. Whether it's a next-gen skincare line, a wearable wellness tool, or a supply chain that works, we bring together the creative and technical disciplines to get it done well, without ego.
The name? It's inspired by Darin, my mule. The hybrid of horses and donkeys, mules are strong, intelligent, and often underestimated, just like great products.
And just like the way we work.
What We Do:
We partner with brands across three core areas; each one designed to take you from idea to shelf with clarity, agility, and purpose:
- Product & Brand Strategy - Positioning, storytelling, and concept development
- Beauty Tech & Skincare Development - Formulation and device work, from LED to lab
- Operational Execution - Packaging, compliance, manufacturing, and GTM
Why Work Mule?
Because you need more than ideas, you need someone who understands what it takes to bring them to life. I've built brands, managed cross-functional teams, and led product launches from back-of-napkin to retail shelf. This isn't theory. It's hands-on work from someone who loves it.
And yes, Darin is real.
Let's talk. Whether you need full development support or just someone to troubleshoot the stuck parts, we'll help you move smart and build with backbone.